The high price of products of the Apple Company makes the potential customers flinch,the market share goes down. 1. The market share of apple computers in US PC market is 4.7%, it's 3.8% in the global market. The company plans to promote a new notebook with supreme quality and moderate price in 2years to increase the market share to 10%. 2. IPHONE takes only 1.5% market share in global cell phone market, it will be increased to 20% in 2years, and to 30% in intelligent cell phone market.